Our Experience

The Byron Media Advantage

QUALITATIVE RESEARCH – In-Person Focus Groups & On-Line Focus Groups
QUANTITATIVE RESEARCH – Custom National Public Opinion Polls & Syndicated Study Reports
Sales Research
Help Companies Build Research Platforms to Increase Ad Sales
Distribution Research
Research Platforms for Local Cable Operators, Satellite Dish Services, and MSOs
Program Research
Custom Research to Document How Viewing Environments Are Special for Consumers and Value-added for Advertisers
TV Network Start-ups
Start-ups Including Digital
Audience Measurement
National & Local – Help Programming, Marketing, and Sales
New Technology Research
Combining Syndicated With Custom Research Data, Including Convergence of Video, Telephone, and Internet Technologies
Web Site Planning, Usage & Assessment
Internet Measurement: Syndicated and Custom Studies
International Sales Research
TV Sales Amongst Multiple Country Distribution – Strategizing Options for Effective Ad Sales Internationally
Speaker’s Bureau
Presentations on Trends in American Culture and Their Impact on Electronic Media
Let Byron Media assist you in creating winning strategies through market research and planning.
When John Morse, Ph.D, founded Byron Media, Inc., an advanced approach to personalized research became available to media companies. While well-versed in custom research, Dr. Morse has the ability, gained over many years in the business, to take syndicated information and create winning sales “stories.” And, he does it with a style that few other researchers can match. For this exceptional skill, Dr. Morse has gained the nickname “Mr. Syndication.”
Media companies need research platforms to support ad sales, affiliate distribution sales, programming, marketing and the Internet. These are Dr. Morse’s specialties. It is where his knowledge of major research services including Nielsen, Simmons, MRI, and Scarborough is most valuable.
What sets Dr. Morse a part from other researchers is his ability to create information that is critical to decision-making.
The consulting abilities of Byron Media provide the full services of a market research department on an out-sourced basis. Our clients don’t have to hire full time employees to fulfill these duties or pay for the expensive software to run information. We can work with large budgets or small. Dr. Morse is also an expert at negotiating licensing agreements with vendors for studies that are needed for public use.

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