Creating winning strategies

through market research & planning

30+ Years of Outstanding Services
Some of Our Clients

The Byron Media Advantage

Audience Analytics and Profiling for All Video Screens Including Virtual Networks, Video on Demand, and Streaming Services
QUALITATIVE RESEARCH – In-Person Focus Groups & On-Line Focus Groups
QUANTITATIVE RESEARCH – Custom National Public Opinion Polls & Syndicated Study Reports
When John Morse, Ph.D, founded Byron Media, Inc., an advanced approach to personalized research became available to media companies. While well-versed in custom research, Dr. Morse has the ability, gained over many years in the business, to take syndicated information and create winning sales “stories.” And, he does it with a style that few other researchers can match. For this exceptional skill, Dr. Morse has gained the nickname “Mr. Syndication.”
Media companies need research platforms to support ad sales, affiliate distribution sales, programming, marketing and the Internet. These are Dr. Morse’s specialties. It is where his knowledge of major research services including Nielsen, Simmons, MRI, and Scarborough is most valuable.
What sets Dr. Morse a part from other researchers is his ability to create information that is critical to decision-making.
The consulting abilities of Byron Media provide the full services of a market research department on an out-sourced basis. Our clients don’t have to hire full time employees to fulfill these duties or pay for the expensive software to run information. We can work with large budgets or small. Dr. Morse is also an expert at negotiating licensing agreements with vendors for studies that are needed for public use.
Let Byron Media assist you in creating winning strategies through market research and planning.
Sales Research
Distribution Research
Program Research
TV Network Start-ups
Audience Measurement
New Technology Research
Web Site Planning, Usage & Assessment
International Sales Research
Speaker’s Bureau

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